Social media management and copywriting
The client
Catch the Sun Communications is a copywriting, editing and proofreading agency based in Australia with clients across both the UK and Australia. Catch the Sun leverages the time zones difference between Australia and the UK to produce work ‘overnight’ for their clients, giving busy communications agencies time back in their day.
The problem
The founder, Maddie, is so busy working on big projects and managing her fabulous freelancers that she doesn’t have the capacity to manage the agency’s social media. And, with an advertising and copywriting background, complex copywriting is more her jam anyway.
She also needed a reliable copywriter to pick up ad-hoc work when it came in, so as well as managing Catch the Sun’s social media, I also write engaging articles for big name brands like Møvenpick Ice Cream and JW Marriott International Hotels that are now featured on these bougie brands websites.
The solution
As a communications agency, having a presence online is not only good for branding but it builds trust from marketing agencies and more importantly, gets the biz more high quality clients. That’s where I came in.
Maddie headhunted me on LinkedIn after seeing we had mutual connections from my time working in tertiary education in Canberra, Australia and in Dublin, Ireland and we’ve been working together since December 2022 on an ongoing monthly retainer. I manage the agency’s Instagram, Twitter, LinkedIn and Facebook pages, designing graphics, writing copy, creating videos, monitoring comments and scheduling all posts.
The result
I’ve slowly built Catch the Sun’s presence across all social media platforms, only using organic traffic, with three posts per week, ranging from thought leadership articles about women at work to quick grammar posts, helpful copywriting tips, call to actions and funny memes to show some of Catch the Sun’s personality.
I’ve received positive feedback from the client and Catch the Sun’s clients and the agency has won three new Australian based contracts from LinkedIn, too!
The feedback
“Helena has been an amazing find for Catch the Sun Communications. She’s a hugely valuable member of the team and an utter pleasure to work with. Her marketing is instinctive and her knowledge of social media is impressive. What she’s not sure of herself, she researches to find out, building up her knowledge as she goes. She’s an independent worker, a strong writer, and she always thinks creatively. She has fit right in at Catch the Sun!”
Maddie Sinclair, Catch the Sun Communications
Read more fabulous testimonials here